<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Coming from across the Atlantic, "gym shops" are appearing in France. They offer rates per session and are aimed at a clientele seeking a personalized follow-up."data-reactid =" 22 ">Coming from across the Atlantic, "gym shops" are appearing in France. They offer rates per session and are aimed at a clientele seeking a personalized follow-up.

This is the new concept that is likely to shake up the French fitness market in the coming years. Coming from across the Atlantic, the "gym shops" then landed in London before spreading, little by little, in France, Paris, Nice or Toulouse. These are small-scale sports clubs with a reduced surface area – from 150 m2 up to 500 m2 maximum – which offer rates per session, with teachers and coaches, and are aimed at a clientele who seeks a more personal follow-up.

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READ ALSO & gt; The trendy sports guide in Paris

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READ ALSO> The trendy sports guide in Paris

These places are also contiguous to stores that sell equipment and accessories designed for the practice of indoor sports. "Most of the time, they are specialized in the practice of this or that discipline, says Christophe Andanson, the president of the group Planet Fitness. Paris now has bike, yoga and specialized pilates rooms. They are particularly well suited to 25-34 year-olds who prefer to do sports à la carte, the most convenient time slot either in the evening or on weekends.

No subscription, we pay what we consume

The advantage? Here, no subscription. "The principle is I pay what I consume! "Says Christophe Andanson. The most famous name in the sector is Orange Theory, founded in 2009 in Fort Lauderlale in the United States. Originally, Orange Theory was a mere independent club that had only 26 clubs in 2012. Five years later, in 2017, the number has increased to 500 and theaters are growing all over the world.

"From now on, some French brands like Neoness with Episod have also developed their own specialized boutique-gym brand, which has several addresses in Paris," continues (…)

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