It was once October 2018. About 10 weeks ago, dozens of teddies were deployed in the district of Gobelins, in the 13th district of Paris. Installed on the terrace or in the window, these soft toys weighing 4.9 kilograms began to annoy the inhabitants. Gradually, their presence became familiar to us, until rowing tourists. In the cafes, the pharmacy, the hairdresser and even the mouth of the subway, the teddy bears are there, smiles on their lips, for us as for them.

An enchanting story

These teddy bears did not land there by chance. Behind this growing phenomenon that the media seize, there is Philippe, bookseller on the Avenue des Gobelins. His shot he had not calculated. Instead, he listened to his heart: "I have a baby comforter called Gorille since I was a kid. About two years ago, he said to me: "I'm your blankie but I do not have a blanket". So, we went to choose a blanket, a big gorilla, but the blanket of my blankie wanted one too a blanket. We came across three inseparable teddy bears. The first three goblin teddy bears finally flew to Copenhagen after betting with friends. Missing, I bought a new teddy bear, which is in the shop. He's the one who brought all his cousins ​​to the neighborhood, "recalls Philippe. A story you can not romanticize that gives the smile. Philippe is not here to do business but to bring joy. And it works.

If the happy father of this great family entrusts his innumerable stuffed animals to the neighborhood merchants, it is for them to stage and share their lives. Thus, at the pharmacy, the teddy bear participated in the campaign of the month without tobacco. On December 31, the Manufacture's restaurant also played the game by inviting fifty or so teddies to party. The establishment was closed to the public but dozens of minois stuck to the windows to watch the show.

I tried the experience and spent New Year's Eve with a teddy bear

<p class = "canvas-atom-text-canvas Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Individuals are also invited to adopt a teddy bear during 48 hours In love with the one I attended daily at Café Premier, I decided to try the experience on December 31. So I met Philippe and I left with a teddy bear – christened José – under his arm. warned & nbsp ;: & nbsp; He must do everything you do. If you go to your Yoga classhe comes with you. " Flattered that Philippe thinks I'm a yogist, I played the game. A few hours before Christmas, so I cooked with José. And since José does everything I do, as much as I stalled him a doliprane waking up. "Data-reactid =" 28 "> Individuals are also invited to adopt a teddy bear for 48 hours.In love with the one I attended daily at the Café Premier, I decided to try the experiment on December 31. So I met Philippe and I left with a teddy bear – christened José – under his arm Philippe warned me: "It is necessary that he If you go to your yoga class, he comes with you. "Flattered that Philippe thinks I'm a yogist, I played the game. With José, and since José is doing everything I do, as much as I stalled him a doliprane when I woke up.

Children were present during our evening of the 31st. On discovering this huge teddy bear, their eyes shone. The joy was at the rendezvous. They did not let go of the evening, but the adults either. A successful bet for Philippe, who enchants young and old.

"People will be able to book a table for a teddy dinner with participating restaurants"

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "However, teddy bears will soon leave us for a But when & nbsp;? If they had to take a few weeks of well-deserved rest from January 7, 2019, they will finally play the extra days.On January 12, a teddy bear wedding will be celebrated at the Town Hall of 13th, Place d'Italie. "& Nbsp; And on January 26th, this time, they will leave. We are organizing a big farewell party by invitation, at the Town Hall always. All the teddy bears will be there ». The opportunity to count them, because if there is an info that Philippe keeps for him, it is the number of teddy bears who live in the neighborhood and pass from hand to hand. "Data-reactid =" 33 "> However, teddy bears will soon leave us for a long trip, but when? If they had to take a few weeks of well-deserved rest from January 7, 2019, they will finally play the extra days.On January 12, a teddy bear will be celebrated at the Mairie du 13th, Place d'Italie. "And on January 26, this time, they will leave. We are organizing a big farewell party by invitation, at the Town Hall always. All the teddy bears will be there ». The opportunity to count them, because if there is an info that Philippe keeps for him, it is the number of teddy bears who live in the neighborhood and pass from hand to hand.

A season 2 in the spring

Of course, teddy bears will come back. For this season 2, which will begin in the spring of 2019, the participation of individuals will be strengthened because demand is strong. In addition "teddies meetings" will be organized: "People can book a table for dinner with a teddy bear at participating restaurants," warns Philippe. As for the issue of deploying teddy bears outside Goblins, it's not really on the agenda. "Say that teddy bears are already walking a lot in the capital. It is true that I receive a lot of adoption, but we will see. Whatever happens, the teddy bear will always be the goblin's teddy bear ". Moreover, the brand has been registered and could well dance at the Olympic Games in 2024: "My goal is to involve a teddy bear! Exclaims Philippe to conclude our interview.

Suffice to say that this is only the beginning, that I am not ready to move. The training for the Olympics in the square Rene Le Gall, I want to see that.