<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "The fans of kit furniture will have to wait a few months. The Swedish furniture giant will open the doors of its very first Parisian store next spring."data-reactid =" 22 ">The fans of kit furniture will have to wait a few months. The Swedish furniture giant will open the doors of its very first Parisian store next spring.

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Ikea has long dreamed of becoming established in The Swedish giant will open its first intramural store on May 6 in Paris, in the Madeleine district (VIIIe). The new city offer will be deployed over 5 400 m2 spread over two floors. "data-reactid =" 24 "> Ikea has long dreamed of settling in the city centers.The Swedish giant will open its first intramural store next May 6 in Paris, in the district of the Madeleine (VIIIe). The new city offer will be deployed over 5 400 m2 spread over two floors.

"We wanted to create a real living space that will be an extension of Parisian homes," says Annie Bétreau, Director of IKEA Paris Madeleine.

A personalized service

The store will offer design solutions adapted to small spaces, atmospheres and ranges of renewed products, according to the collections but also the seasons. "Each client will be welcomed and accompanied by the same employee to meet his expectations and streamline circulation. He can of course also wander as he wishes if he wishes, "says the director.

Although four times smaller than the other stores located on the outskirts of cities, the entire range of Ikea products will be presented on site thanks to digital tools, more than 4,000 products will be physically exposed but only 1,500 small and decorative accessories furniture will be available immediately after purchase. Ambiances materialized by simple beams will be restored to the floor and renewed regularly.

Yoga classes

Targeting sores, the brand has decided to offer furniture repair and customization workshops, yoga classes, anti-waste cooking, eco-friendly workshops and even massage sessions.

Collections will be sold exclusively in this store just like the one created by Sarah Andelman and Craig Redman for the opening.

On the ground floor, a food space with 150 seats will offer all day a take-away or on-site offer to (…)

<p class = "canvas-atom-canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Read more on LeParisien.fr

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"data-reactid =" 33 ">Read more on LeParisien.fr

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