Hannah Storm and Andrea Kremer had so much fun in their first season calling NFL games on Amazon Prime that they come back for a reminder.
Amazon announced Thursday that the veteran announcing that the duo would return next season to call the package Thursday night on Amazon's first video service.
"It's validation," said Kremer. "You want to be able to show, with actions not just words, that what we did was meaningful and fun, people wanted to watch and listen to us and see us as a viable option for the other great choices that exist. The fact that Amazon made this decision earlier than expected was a real pleasure for us and made us feel as if we were the right choice. "
Storm and Kremer were hired last August to compete in all 11 NFL Thursday night games on Amazon, alternating English broadcasts with those who wanted something different from the Fox show aired with Joe. Buck and Troy Aikman.
Amazon has not released figures on the number of people who have chosen to listen to Storm and Kremer, unlike Fox's current thread featuring Joe Buck and Troy Aikman, but the head of sports in direct, Jim DeLorenzo, said the reactions were extremely positive.
It was a new role for both. Kremer has spent most of his career as an award-winning journalist at an Emmy Award. She was honored by the Pro Football Hall of Fame last year by the Pete Rozelle Radio-Television Award.
Storm has had a long career as a studio presenter and presenter, his post-game gaming experience being limited on the WNBA.
But both took the opportunity to do something new and became the first all-female kiosk to use any major men's team sport in the United States.
"When you do something that no one has ever done before, you are exposing yourself to some level of risk because you can sometimes be heavily criticized," Storm said. "These are people who may not like the idea of women playing football, basketball or baseball. There will always be people pushing back something that is not the norm. We wanted to make sure we were comfortable with that element, what we were. "
Storm and Kremer are part of the trend to allow more women to play or analyze male sports.
Doris Burke went from a minor reporter to a game analyst role on ESPN's NBA cover. Since 2015, Jessica Mendoza is the lead analyst for ESPN baseball coverage on Sunday. AJ Mleczko went from covering women's hockey at the Olympics to analyzing NHL games for NBC Sports Network. Beth Mowins called the NFL games as a play-by-play advertiser for CBS and ESPN.
"When Hannah and I discussed it, she said," If it's not us, then who, "said Kremer. "It's quite significant. If we do that, we open up opportunities for other women. If we do not do it, that's one of our responsibilities. I hope that more women will have opportunities, but I hope it is good women for the right reasons. "
The addition of an alternative audio feed with Storm and Kremer was the biggest change in Amazon's second season, which aired the NFL games on Thursday night. After making its debut in 2017, the online retailer has signed a two-year contract worth $ 130 million to retain streaming rights to the games.
The 11 Amazon games on Prime Video and Twitch totaled 24.4 million viewers, a 33% increase over its first season. The average audience exceeded 500,000 viewers per minute, an increase of 61%, with an average viewer listening for 59 minutes.
In all, more than a billion minutes of live NFL game content has been viewed on Prime Video and Twitch.
Amazon is expanding its sports coverage with offers in place for the PGA Tour Live and the NBA League Pass, which go hand in hand with UK ATP Tennis offers and a small package of Premier League football matches.
It remains to be seen how many sports live the company has requested.
"Whenever we look at additional opportunities, we always start with the client to see if we think he will be really happy with the content," DeLorenzo said. "We are still early enough in the Amazon lifecycle to offer live sports events to our customers. This learning experience has been excellent for us and we continue to review the data to determine what we want to do for the future. "